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Marketing Analytics

Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.

KPI Checklist: 9 Key Metrics For Your Next Digital Direct Marketing Campaign
December 5, 2016

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…

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