KPI Conundrum
June 18, 2020
DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A
Question: Can you turn my KP-Why's into KPIs?
Become a Google Analytics Power User — Part 3: Improving Site Engagement
August 9, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your site engagement.
Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your site traffic.
Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Medicare Marketing: Top 5 Actionable Uses for Analytics
February 15, 2019
Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Strong business analytics can be the key to differentiating your Medicare plan — and making a positive impact on your bottom line.