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Marketing Analytics

Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.

7 trends to boost your digital ROI — PPC Automation and more
June 30, 2020

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV

Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?

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KPI Conundrum
June 18, 2020

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: Can you turn my KP-Why's into KPIs?

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Become a Google Analytics Power User — Part 3: Improving Site Engagement
August 9, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your site engagement.

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Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your site traffic.

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Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your digital marketing.

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