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DMW’s marketing professionals cover everything you need before you hit “Send” on your next campaign.

Take Advantage Of Omnichannel Marketing In 5 Easy Steps
April 25, 2023

Justin Stauffer Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing

Today’s consumers get inundated with advertising. See 5 easy steps to reaching your target audiences with consistent brand messaging that drives tangible business value.

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Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...

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8 Email Marketing Strategies to Improve Campaign Performance
September 27, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.

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Six digital marketing predictions for 2022
January 28, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing, Trends and POV

2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will ne

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