Email Marketing

Justin Stauffer Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV

Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing programs in 5 ways ...

Steve Gupton Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV

Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct Marketing

Linda Armstrong Email Marketing, Response Marketing, Trends and POV

I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking different portals just…

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Click on the following infographic to help you with the 7 steps to common sense email marketing.

Justin Stauffer Digital Direct Marketing, Email Marketing

I typically receive hundreds of emails per day, many of which are promotional emails that I will never open. One recent email stood out for the wrong reasons and clearly illustrates why so many email campaigns fail.