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Response Marketing

DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.

DRTV Advertising in 2016: 5 Misconceptions
February 29, 2016

Len Zappolo DRTV, Response Marketing

You’re responsible for achieving great results with an upcoming marketing campaign.

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DRTV and Interactive Integration
October 22, 2010

Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV

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