DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
Josh Kaplan Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story of the what’s and why’s ...
John Garland Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
How Removing The 20% Text Rule Levels The Testing Field For Words vs. Pictures
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He