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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Last-minute Medicare Annual Enrollment Period (AEP) checklist for health plans
July 11, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Use this checklist to make the most of your marketing campaigns and face AEP with your head held high, ready to rock (en)rollment.

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Marketing Medicare Year-Round: Mastering the Special Enrollment Period
June 13, 2024

Donna Durant Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Find out how to convert prospects who qualify for an SEP based on a common life event.

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How Has the Work of Copywriting Changed Over the Past 50 Years?
May 16, 2024

Seth Rickards Creative That Sells, Digital Direct Marketing, Email Marketing, Trends and POV

Marketing channels change. The best copywriters adapt and keep putting pen to paper (er ... fingers to keyboard).

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What in the word? Making common usage work when marketing to seniors
May 2, 2024

Stephen Motter Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Trends and POV

Social media is impacting language and reshaping marketing strategies across various demographics ... especially seniors.

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Data Privacy Best Practices for Medicare Marketers
April 18, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Trends and POV

Connect with consumers while remaining compliant.

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