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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Will AI-Generated Images Replace Stock Photography in Marketing?
February 29, 2024

Steve Richards Creative That Sells, Trends and POV

Artificial Intelligence is a powerful tool, but it still has a long way to go.

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How to develop cultural sensitivity as a marketer
February 15, 2024

Katie Maule Creative That Sells, Trends and POV

Discover 4 ways to develop your cultural sensitivity so you can avoid creating content that may have a negative impact on a consumer.

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5 Ways to Use Photography to Drive Response Rates
January 18, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

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How MA Insurers Get A Jump On AEP Before October 1
September 15, 2023

Bill Spink Boomer Marketing, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

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Don’t let a good thing slip away
August 8, 2023

Allison Rigler Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Retargeting with direct mail can help turn your digital visitor into a customer.

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