Timely assessments and helpful insights on what’s shaping our marketing world.
Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …
Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?
John Garland Digital Direct Marketing, Response Marketing, Trends and POV
Plus: 3 key ways to help marketers thrive in a more privacy-protected web! “What is FLoC?” FLoC stands for Federated Learning of Cohorts — a privacy preserving API (application programming interface) designed by Google ...
Kathryn Craig Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...
Justin Stauffer Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...