Timely assessments and helpful insights on what’s shaping our marketing world.
Stephanie Natale Direct Mail, Response Marketing, Trends and POV
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...
Jen Stercula Creative That Sells, Direct Mail, Response Marketing, Trends and POV, DM Lite
Becoming a parent is a lot like being a copywriter. It’s true! Here’s what I mean.
Len Zappolo DRTV, Response Marketing, Trends and POV
Who would prefer to run TV in the middle of the day? To use :60's and :120's - not :30's? Read 5 very sane reasons to see far better R.O.I by doing TV totally different than "top 10" brands with billion dollar budgets.
Bill Spink Creative That Sells, Direct Mail, Response Marketing, Trends and POV, Action Brand - Action Marketing
Are your offers as expected and “old” as throwback clip art? Read on for proven ways to craft an offer that will get you noticed