Timely assessments and helpful insights on what’s shaping our marketing world.
Traci Wasser Response Marketing, Trends and POV
Real-world marketing success often means rushing programs out the door. To help you make sure haste doesn't mean waste, here are 6 tips to ensure details do't bedevil your efforts.
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Trends and POV
With only one more quarter in 2018, it’s time to think about finishing the year strong. For many digital marketers, the end of the year is their busiest season with campaigns to run, targets to meet, budgets to spend, and planning for 2019.
Justin Stauffer Digital Direct Marketing, Trends and POV
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
Mark Mandia Response Marketing, Trends and POV
A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.