News and views to improve the strength and vigor of all your direct response marketing activity.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
Christina Clausen Company News
Providing DMW with a wealth of direct marketing and strategic account experience.
Steve Gupton Trends and POV, DM Lite
“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.
When you have direct marketing questions, we've got answers.