Craving New Creative
August 19, 2020
DMW Direct Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?
10 Ways To Optimize Landing Pages For Lead Generation (Part 1)
July 31, 2020
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing
A huge challenge to seeing sales from digital ads, is that comsumer action is limited within the ad itself. Converting interest into action trequires a great conversion website or a landing page. And here are's 10 things that URL simply MUST do...
It’s more than a feeling. “Visual earworms” can reinforce your brand message
July 15, 2020
Stephen Motter Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
Mailing It In
July 11, 2020
DMW Direct Direct Mail, Direct Q&A
Question: Do people really read mail? And how can I make them like the mail I send?
7 trends to boost your digital ROI — PPC Automation and more
June 30, 2020
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV
Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?