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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Be Prepared When Medicare’s Annual Enrollment Period (AEP) Ends
September 9, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Working with the right strategic partners, like DMW, Deft Research, and HealthScape — right now — will prepare you to attract and retain members in 2025.

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Improving the Way We Speak to Hispanic Consumers
August 8, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

The transcreation process thoughtfully bridges language gaps, helping marketers connect with Spanish-speaking audiences.

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Now’s the time to Promote your Dual Eligible Special Needs Plan (DSNP). Here’s Why.
July 25, 2024

Jennifer Natale Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Gain valuable insights on engaging the dual-eligible Medicare and Medicaid population.

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Last-minute Medicare Annual Enrollment Period (AEP) checklist for health plans
July 11, 2024

Renee Mezzanotte Boomer Marketing, Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Use this checklist to make the most of your marketing campaigns and face AEP with your head held high, ready to rock (en)rollment.

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Marketing Medicare Year-Round: Mastering the Special Enrollment Period
June 13, 2024

Donna Durant Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Find out how to convert prospects who qualify for an SEP based on a common life event.

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