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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.

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5 Ways to Use Photography to Drive Response Rates
January 18, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

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Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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Online Marketing to Seniors: The 65 Plus Approach
November 27, 2023

Jenn Smith Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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Explaining Medicare: Tips from a newbie to the industry
October 24, 2023

Katie Maule Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Get tips on engaging and educating prospects who are aging into Medicare from a newbie to the Medicare marketing industry.

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Recent Posts

How Seniors Shop for Medicare

21 Jul, 2025

Mail Tracking

1 Jul, 2025

PMAX and Advantage+ Lead Generation

12 Jun, 2025

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