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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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Online Marketing to Seniors: The 65 Plus Approach
November 27, 2023

Jenn Smith Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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Explaining Medicare: Tips from a newbie to the industry
October 24, 2023

Katie Maule Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Get tips on engaging and educating prospects who are aging into Medicare from a newbie to the Medicare marketing industry.

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8 Ways to Increase Conversions within your Landing Pages
October 11, 2023

Justin Stauffer Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

8 best practices for conversion rate optimization within lead generation-oriented landing pages

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How MA Insurers Get A Jump On AEP Before October 1
September 15, 2023

Bill Spink Boomer Marketing, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

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