Boomer Marketing

Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…

Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…