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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Meeting Boomer Expectations
December 14, 2010

Len Zappolo Boomer Marketing, Trends and POV

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5 things to remember when selling to a 50-year-old
December 7, 2010

Wendy Vagnoni Boomer Marketing, Creative That Sells

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