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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

10-Point Checklist To Maximize Your Medicare AEP … During AEP
September 27, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Don’t wait until AEP is over. See how to entice prospects, drive leads and sales and hit your numbers NOW!

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10 Point Checklist for Your Medicare Plan’s Final AEP Push
November 27, 2018

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears...

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Preheat the Market to Make a Bigger Splash With Your Next Medicare Campaign
April 6, 2018

Janine Taylor Boomer Marketing, Medicare Marketing

First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.

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3 Key Insights: Getting More From ​Mobile + Desktop
October 28, 2017

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Medicare Marketing, Trends and POV

Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…

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Communicating Peace of Mind: Medicare ID Change Means “Safety In Numbers”
October 13, 2017

Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…

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