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Boomer Marketing

Marketing to 50+ consumers is different and demands a different mindset. Gain some key insight into what makes boomers buy.

Medicare Advantage Plans Brace For More Switching During 2020 OEP
November 26, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...

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Medicare AEP Campaigns Focus on Member Experience, New Benefits
October 25, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

How does this year's Medicare AEP (Annual Enrollment Period) differ from past years? How are plans focusing their efforts? CMS is allowing new supplemental benefits and giving plans new marketing flexibility ...

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10-Point Checklist To Maximize Your Medicare AEP … During AEP
September 27, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Don’t wait until AEP is over. See how to entice prospects, drive leads and sales and hit your numbers NOW!

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10 Point Checklist for Your Medicare Plan’s Final AEP Push
November 27, 2018

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears...

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Preheat the Market to Make a Bigger Splash With Your Next Medicare Campaign
April 6, 2018

Janine Taylor Boomer Marketing, Medicare Marketing

First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.

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