Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He
Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.
DMW Direct Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?
Stephen Motter Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
George Price Creative That Sells, Digital Direct Marketing, Response Marketing
Can you get consistent leads and conversions working with an agency on a project basis? YES. And DMW has the strategies and results to prove it!