Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.
Justin Stauffer Digital Direct Marketing, Trends and POV
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?
Sarah Holder Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
Justin Stauffer Digital Direct Marketing, Trends and POV
I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."
Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.
Catherine Roth Digital Direct Marketing, Trends and POV
Trying to get inside your target audience’s mind is the holy grail for marketers. Think you need a crystal ball to find the answers? Think again.