Digital Direct Marketing

Sarah Holder Digital Direct Marketing, Marketing Analytics

Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.

Justin Stauffer Digital Direct Marketing, Trends and POV

I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."

Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.

Catherine Roth Digital Direct Marketing, Trends and POV

Trying to get inside your target audience’s mind is the holy grail for marketers. Think you need a crystal ball to find the answers? Think again.

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Medicare Marketing, Trends and POV

Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…