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Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.

5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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When CMS And Health Care Marketers Become Best Friends
January 31, 2023

Andrew Davis Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

DMW shares 5 reasons to consider a robust CMS for your digital presence.

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Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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The Secret To More Response: Direct Mail
November 15, 2022

Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing

The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...

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More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022

Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...

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