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Digital Direct Marketing

Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.

QR Codes: 5 how-to’s to turn a “mess o’ dots” into a response winner
July 19, 2022

Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?

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Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!

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See how Informed Delivery sends mail response higher
June 15, 2022

Tracy Elasfari Digital Direct Marketing, Direct Mail, Response Marketing

Looking for an easy way to lift direct mail response and lower postage costs? Informed Delivery® from the USPS is your answer!

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Looking for Leads
May 27, 2022

DMW Direct Digital Direct Marketing, Medicare Marketing, Direct Q&A

Question: What's the difference between a hard or soft lead in a digital campaign?

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10 Practical Differences between Google Analytics 4 and Universal Analytics
May 18, 2022

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Did you know Google Analytics is getting a MAJOR makeover? If you're in digital marketing, don't miss this post ...

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