Digital Direct Marketing

Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …

Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: What's in a UTM code and what is it trying to tell me?

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

The first of a series of blog posts dedicated to developing winning direct response ads. In digital, print and video media, DMW has been crafting winning response ads that persuade and motivate consumers to take buying actions ...

John Garland Digital Direct Marketing, Response Marketing, Trends and POV

Plus: 3 key ways to help marketers thrive in a more privacy-protected web! “What is FLoC?” FLoC stands for Federated Learning of Cohorts — a privacy preserving API (application programming interface) designed by Google ...