Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.
Kathryn Craig Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...
Justin Stauffer Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a “privacy first” approach ...
Jen Stercula Digital Direct Marketing, Response Marketing, Direct Q&A
Question: How should we continue to communicate about COVID-19?
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV, Company News
Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requirement ...
Jenn Smith Digital Direct Marketing, Response Marketing, Trends and POV
Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your campaigns successful?