Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.
Jenn Smith Digital Direct Marketing, Response Marketing, Trends and POV
Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your campaigns successful?
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
Very few people saw the huge impact that the COVID-19 pandemic would have on the way people live their lives — and how marketers would have to adapt to communicate with consumers ...
Jenn Smith Digital Direct Marketing, Trends and POV
“So, what are you bingeing?” That’s the question everyone’s been asking lately. With more time spent at home since the start of the pandemic, content viewership has seen a serious uptick — especially within the streaming world.
DMW Direct Digital Direct Marketing, Direct Q&A
Question: What the heck is a responsive ad and is it effective?
Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.