How Mail and Digital work hand-in-hand to impact response — and sales.
January 15, 2019
Bill Spink Digital Direct Marketing, Direct Mail, Response Marketing
What “Works?” How Rigorous, Ongoing Testing Helps You Find Out
December 27, 2018
Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.
SOC 2® Compliance — How DMW Locks Your Data
December 17, 2018
Gary Brodbeck Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — especially PHI and PII — requiring 24/7 adherence to strict protocols. Here's how we make that a day-to-day r
Are You Asking Too Much Of Prospects? Optimize Your Online Forms
November 7, 2018
Catherine Roth Digital Direct Marketing, Response Marketing
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. How much info do you really need to go to the next step?
The State of Digital Marketing: 7 Tips to Finish 2018 Strong
October 10, 2018
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Trends and POV
With only one more quarter in 2018, it’s time to think about finishing the year strong. For many digital marketers, the end of the year is their busiest season with campaigns to run, targets to meet, budgets to spend, and planning for 2019.