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Direct Mail

Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

Promotional vs. “Official” Envelopes: Which work better?
April 4, 2024

Patrick Donoghue Creative That Sells, Direct Mail, Marketing Analytics, Response Marketing, Trends and POV

Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results?

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Direct Mail: The Story of a Marketing Superhero
March 14, 2024

Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV

Think twice before you call "snail mail" old-fashioned.

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5 Ways to Use Photography to Drive Response Rates
January 18, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

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Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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Online Marketing to Seniors: The 65 Plus Approach
November 27, 2023

Jenn Smith Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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