Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.
Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing
The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
DMW Direct Boomer Marketing, Direct Mail, Direct Q&A
Should I personalize my marketing communications to members and prospects?
Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!