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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

Respect the 65 plus population and get marketing results
August 1, 2023

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

Make your audience feel respected and get the results you want from your marketing campaign.

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DMW ACHIEVES 10 CONSECUTIVE YEARS OF SOC 2 TYPE II CERTIFICATION
July 31, 2023

Ryan Cane Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This annual verification of your data protection is rigorous, but never routine.

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5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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2023 Forecast For Direct Marketing Paper And Envelopes
February 24, 2023

Sue Sweeney Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This year’s outlook for paper stock and envelope supplies is better. But, planning and lead time will be your keys to direct marketing success.

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Unwinding Medicaid Can Mean Growth For Health Plans
February 16, 2023

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

If ACA health plans are part of your product portfolio, you need to pay close attention to this latest news about Medicaid ...

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