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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

3 Ways To Stand Out In Your Marketplace, and Build Your Business!
March 11, 2022

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

One of the most common questions an ad agency hears from a prospective client is, “How can you make my product or service stand out to shoppers in my marketplace?”

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Best Of The DMW Blog — Top 5 In 2021
February 9, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...

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DMW Wins Platinum & More in Prestigious MarCom Awards
January 6, 2022

Bill Spink Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. When the work wins awards, well, that’s the platinum and gold cherry on top!

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Standing Out Through Research: How Ownable Brand Messaging Can Help You Build Market Share
December 9, 2021

Donna Durant Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

More and more you are facing greater competition to attract the attention of the same pool of prospects. So how can you build your brand and stand out in the marketplace?

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ANATOMY OF WINNING DIRECT RESPONSE CREATIVE — PART 4: DRTV PACKS A POWERFUL PUNCH
November 24, 2021

Cheryl Biondi Creative That Sells, DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on television.

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