Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
How does this year's Medicare AEP (Annual Enrollment Period) differ from past years? How are plans focusing their efforts? CMS is allowing new supplemental benefits and giving plans new marketing flexibility ...
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Don’t wait until AEP is over. See how to entice prospects, drive leads and sales and hit your numbers NOW!
Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Preheat marketing activity can help boost enrollment and conversion starting October 15.