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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

The poetry of a digital ad
September 16, 2020

Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV

Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He

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10 ways to optimize landing pages for lead generation (Part 2)
August 31, 2020

Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV

Your attention-getting digital ad made people look ... now here's Part 2 of 10 ways to optimize your conversion URL to get that interest to flow into solid leads and sales ...

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10 Ways To Optimize Landing Pages For Lead Generation (Part 1)
July 31, 2020

Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing

A huge challenge to seeing sales from digital ads, is that comsumer action is limited within the ad itself. Converting interest into action trequires a great conversion website or a landing page. And here are's 10 things that URL simply MUST do...

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10 Digital Marketing Strategies For Regional Health Plans
May 22, 2020

Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Watch this FREE DMW webinar to learn how to optimize your digital campaigns without overspending!

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COVID-19 Marketing to Support Newly Unemployed 65+
May 6, 2020

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Marketing Strategies to Support Newly Unemployed People Age 65+

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