Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
Very few people saw the huge impact that the COVID-19 pandemic would have on the way people live their lives — and how marketers would have to adapt to communicate with consumers ...
Bill Spink Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
This year’s RISE Medicare Marketing & Sales Summit didn’t allow us to literally rub elbows with colleagues. But we still came away with concrete insights on the latest and greatest challenges, trends and solutions.
Renee Mezzanotte Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enrollment.
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He