Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Medicare Marketing: Top 5 Actionable Uses for Analytics
February 15, 2019
Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Strong business analytics can be the key to differentiating your Medicare plan — and making a positive impact on your bottom line.
Why Your Reporting Sucks
June 13, 2018
Sarah Holder Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
Top 5 Actionable Uses for Marketing Analytics
March 9, 2018
Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key
Top 5 Posts From 2017 For a Prosperous New Year
December 29, 2017
Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.