Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Bill Spink Creative That Sells, DRTV, Trends and POV, DM Lite
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...
Kathryn Craig Millennials - Gen Y, Trends and POV, DM Lite
As a generation, millennials are on the cusp of overtaking the baby boomers in the upcoming year. They, along with their avocado toast-eating Gen Z friends, have had enough of older generations ...
Rachel Silva DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Remember the 2016 elections? See how to navigate the upcoming 2020 media craziness and come out on top with your marketing campaigns.
Stephanie Natale Direct Mail, Response Marketing, Trends and POV
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.