Addressable Media: How to send 1:1 personalized messaging in 360 degrees
June 25, 2019
Len Zappolo DRTV, Response Marketing, Trends and POV
The ins & outs of accomplishing pinpoint personalization across all platforms
TV Spot Wins 3 Awards — Boosts High Lead Totals
June 18, 2019
Bill Spink Creative That Sells, DRTV, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Finding the right balance of brand-building and lead generation is always tough with direct response TV.
Become a Google Analytics Power User — Part 1: Understanding Users
June 10, 2019
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing
Get more power over your digital marketing.
Direct Response Video is Not a Medium. It’s Huge!
May 30, 2019
Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Video content — including TV ads — is King. Just be sure it all sells.
New California Law May Change Marketing for the Entire U.S.
May 7, 2019
Justin Stauffer Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing programs in 5 ways ...