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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Going beyond BOGO … 5 alternate ways to craft a winning response offer.
August 23, 2019

Bill Spink Creative That Sells, Direct Mail, Response Marketing, Trends and POV, Action Brand - Action Marketing

Are your offers as expected and “old” as throwback clip art? Read on for proven ways to craft an offer that will get you noticed

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Become a Google Analytics Power User — Part 3: Improving Site Engagement
August 9, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your site engagement.

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Preheat Marketing: The Easy Way to Generate Measurable Results During Medicare’s AEP
July 29, 2019

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Preheat marketing activity can help boost enrollment and conversion starting October 15.

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Become a Google Analytics Power User — Part 2: High-Value Traffic
July 12, 2019

John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing

Get more power over your site traffic.

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Addressable Media: How to send 1:1 personalized messaging in 360 degrees
June 25, 2019

Len Zappolo DRTV, Response Marketing, Trends and POV

The ins & outs of accomplishing pinpoint personalization across all platforms

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