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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Direct Mail: The Story of a Marketing Superhero
March 14, 2024

Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV

Think twice before you call "snail mail" old-fashioned.

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Will AI-Generated Images Replace Stock Photography in Marketing?
February 29, 2024

Steve Richards Creative That Sells, Trends and POV

Artificial Intelligence is a powerful tool, but it still has a long way to go.

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How to develop cultural sensitivity as a marketer
February 15, 2024

Katie Maule Creative That Sells, Trends and POV

Discover 4 ways to develop your cultural sensitivity so you can avoid creating content that may have a negative impact on a consumer.

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5 Ways to Use Photography to Drive Response Rates
January 18, 2024

Sean Clark Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

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Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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