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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

How MA Insurers Get A Jump On AEP Before October 1
September 15, 2023

Bill Spink Boomer Marketing, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

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Don’t let a good thing slip away
August 8, 2023

Allison Rigler Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Retargeting with direct mail can help turn your digital visitor into a customer.

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Respect the 65 plus population and get marketing results
August 1, 2023

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

Make your audience feel respected and get the results you want from your marketing campaign.

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DMW ACHIEVES 10 CONSECUTIVE YEARS OF SOC 2 TYPE II CERTIFICATION
July 31, 2023

Ryan Cane Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This annual verification of your data protection is rigorous, but never routine.

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Improve how you market to seniors
June 20, 2023

Katie Maule Boomer Marketing, Creative That Sells, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

Follow these 4 tips to relate to seniors in the marketplace without running the risk of reinforcing outdated stereotypes.

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