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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Six digital marketing predictions for 2022
January 28, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing, Trends and POV

2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will ne

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DMW Wins Platinum & More in Prestigious MarCom Awards
January 6, 2022

Bill Spink Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. When the work wins awards, well, that’s the platinum and gold cherry on top!

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Standing Out Through Research: How Ownable Brand Messaging Can Help You Build Market Share
December 9, 2021

Donna Durant Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

More and more you are facing greater competition to attract the attention of the same pool of prospects. So how can you build your brand and stand out in the marketplace?

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ANATOMY OF WINNING DIRECT RESPONSE CREATIVE — PART 4: DRTV PACKS A POWERFUL PUNCH
November 24, 2021

Cheryl Biondi Creative That Sells, DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on television.

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5 Musts To Consider For Marketing Success
November 10, 2021

George Price Response Marketing, Action Brand - Action Marketing

Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize costs, and win in the marketplace?

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