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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

QR Codes Making A Super Comeback
February 19, 2022

Steve Gupton Creative That Sells, DRTV, Response Marketing, Trends and POV

QR codes are NOT a new technology, but they sure did have a big impact during Super Bowl LVI when the Coinbase TV commercial ran. See what all the buzz is about ...

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Best Of The DMW Blog — Top 5 In 2021
February 9, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...

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Six digital marketing predictions for 2022
January 28, 2022

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing, Trends and POV

2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will ne

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DMW Wins Platinum & More in Prestigious MarCom Awards
January 6, 2022

Bill Spink Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. When the work wins awards, well, that’s the platinum and gold cherry on top!

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Standing Out Through Research: How Ownable Brand Messaging Can Help You Build Market Share
December 9, 2021

Donna Durant Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

More and more you are facing greater competition to attract the attention of the same pool of prospects. So how can you build your brand and stand out in the marketplace?

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