DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Emmy Izykowski Digital Direct Marketing, Response Marketing
Take a look around and you’ll see someone (everyone?) with their heads buried in or stealing a glance at their smartphone. It’s what we do to stay connected and try…
Dominic Presutti Digital Direct Marketing, Response Marketing, Trends and POV
Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased Dollar Shave Club…
Len Zappolo DRTV, Response Marketing, Trends and POV
The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable response?…
Justin Stauffer Digital Direct Marketing, Response Marketing
It’s a painful reality of today’s world. And you may see it even more than I do. Year-over-year, as a marketer, you continuously face a grim reality of how to…
Mike Wermuth Direct Mail, Response Marketing, Trends and POV
As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands that they want to hear from through direct mail