DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Justin Stauffer Response Marketing
7 Direct Response Strategies To Boost Customer Retention How to get more from the people who already know and like you! Many marketers are plagued with a recurring, chronic problem:…
Sean Clark Creative That Sells, Response Marketing, Trends and POV
Finding balance between good design and brand should be easier than finding Bigfoot I’ve been in the creative design industry for nearly 20 years and have spent much of that…
Emmy Izykowski Digital Direct Marketing, Response Marketing, Trends and POV
Mobile Advertising: Awareness, Attitudes, and Behaviors There’s no disputing that everyone is on mobile these days. Exposure to mobile ads, both in apps and mobile browsers, is an immediate byproduct...
Renee Mezzanotte Response Marketing, Trends and POV, DM Lite
Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…