Timely assessments and helpful insights on what’s shaping our marketing world.
Justin Stauffer Digital Direct Marketing, Trends and POV
Success in marketing is led by those who anticipate changes in the industry and react to trends (often before their competitors). The digital universe is constantly changing; therefore, it would be extremely difficult to comment on every change within the
Mark Mandia Response Marketing, Trends and POV
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.
Steve Gupton Response Marketing, Trends and POV
How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…
Dominic Presutti Response Marketing, Trends and POV
The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening customer retention…
Dominic Presutti Digital Direct Marketing, Response Marketing, Trends and POV
Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased Dollar Shave Club…