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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

Perspectives on Women In Advertising
March 13, 2017

Renee Mezzanotte Response Marketing, Trends and POV, DM Lite

Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…

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2017 Digital Direct Marketing Trends
February 23, 2017

Justin Stauffer Digital Direct Marketing, Trends and POV

Success in marketing is led by those who anticipate changes in the industry and react to trends (often before their competitors). The digital universe is constantly changing; therefore, it would be extremely difficult to comment on every change within the

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Ringing in the New Year
January 9, 2017

Mark Mandia Response Marketing, Trends and POV

As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.

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Data Is the Difference Maker for Branding and Direct Response Marketing
November 18, 2016

Steve Gupton Response Marketing, Trends and POV

How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…

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Customer Retention Tactics: 3 Lessons for Staying Sharp from Dollar Shave Club
September 27, 2016

Dominic Presutti Response Marketing, Trends and POV

The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening customer retention…

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