Timely assessments and helpful insights on what’s shaping our marketing world.
Renee Mezzanotte Response Marketing, Trends and POV, DM Lite
Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…
Justin Stauffer Digital Direct Marketing, Trends and POV
Success in marketing is led by those who anticipate changes in the industry and react to trends (often before their competitors). The digital universe is constantly changing; therefore, it would be extremely difficult to comment on every change within the
Mark Mandia Response Marketing, Trends and POV
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.
Steve Gupton Response Marketing, Trends and POV
How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…
Dominic Presutti Response Marketing, Trends and POV
The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening customer retention…