Timely assessments and helpful insights on what’s shaping our marketing world.
Justin Stauffer Boomer Marketing, Digital Direct Marketing, Medicare Marketing, Trends and POV
Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…
Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…
Rachel Silva Response Marketing, Trends and POV
A Critical Eye and These 4 Steps Will Help You Evaluate Emerging Technologies Before Overcommitting We’ve all been to conferences or meetings where we are told that this is “the year…
Dowmecia Edgerton DRTV, Digital Direct Marketing, Trends and POV
OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some background. People of a…
Sean Clark Creative That Sells, Response Marketing, Trends and POV
Finding balance between good design and brand should be easier than finding Bigfoot I’ve been in the creative design industry for nearly 20 years and have spent much of that…