Timely assessments and helpful insights on what’s shaping our marketing world.
Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…
Rachel Silva Response Marketing, Trends and POV
A Critical Eye and These 4 Steps Will Help You Evaluate Emerging Technologies Before Overcommitting We’ve all been to conferences or meetings where we are told that this is “the year…
Dowmecia Edgerton DRTV, Digital Direct Marketing, Trends and POV
OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some background. People of a…
Sean Clark Creative That Sells, Response Marketing, Trends and POV
Finding balance between good design and brand should be easier than finding Bigfoot I’ve been in the creative design industry for nearly 20 years and have spent much of that…
Emmy Izykowski Digital Direct Marketing, Response Marketing, Trends and POV
Mobile Advertising: Awareness, Attitudes, and Behaviors There’s no disputing that everyone is on mobile these days. Exposure to mobile ads, both in apps and mobile browsers, is an immediate byproduct...