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Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.

Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!

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See how Informed Delivery sends mail response higher
June 15, 2022

Tracy Elasfari Digital Direct Marketing, Direct Mail, Response Marketing

Looking for an easy way to lift direct mail response and lower postage costs? Informed Delivery® from the USPS is your answer!

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Best Of The DMW Blog — Top 5 In 2021
February 9, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...

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Predictive Modeling Gets Healthy Results For Health Insurance Plans
September 17, 2021

Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?

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Anatomy Of Winning Direct Response Creative — Part 2: Embrace The Power Of Paper With Direct Mail.
August 17, 2021

Patrick Donoghue Creative That Sells, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

You’re thinking: “It’s a digital-driven world. Paper is so over.” But before you dismiss it, consider this ...

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