Even today, direct mail remains a powerful tool for reaching consumers. These DM pros share their expertise on how and when to push the DM envelope.
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, DM Lite
What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.
Kathryn Craig Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing, Trends and POV
What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...
Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.
DMW Direct Direct Mail, Direct Q&A
Question: Do people really read mail? And how can I make them like the mail I send?
Stephanie Natale Direct Mail, Response Marketing, Trends and POV
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...