How Mail and Digital work hand-in-hand to impact response — and sales.
January 15, 2019
Bill Spink Digital Direct Marketing, Direct Mail, Response Marketing
What “Works?” How Rigorous, Ongoing Testing Helps You Find Out
December 27, 2018
Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.
Customer Journey Q&A: It’s All About The Destination
February 27, 2018
Catherine Roth Direct Mail, Response Marketing
“It’s not the destination, it’s the journey.” – Ralph Waldo Emerson Emerson’s words may be inspirational for getting the most out of life.
5 Ways To Tailor Your Mailer And Drive Response In Our Digital Age
September 30, 2017
Sue Sweeney Creative That Sells, Direct Mail, Response Marketing
It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be…
Digging Into Consumer Profiles Reveals A Winning Direct Response Insight
January 17, 2017
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…