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Marketing Analytics

Direct response marketing is driven by savvy Marketing analytics. Here we share insights and opinions on direct marketing reaching beyond data and information to boost response and ROI.

Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.

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Direct Mail: The Story of a Marketing Superhero
March 14, 2024

Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV

Think twice before you call "snail mail" old-fashioned.

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Top 3 blog posts of 2023
January 4, 2024

Katie Maule Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Read the top three posts from The DMW Blog in 2023.

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Online Marketing to Seniors: The 65 Plus Approach
November 27, 2023

Jenn Smith Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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4 Steps to Optimizing Customer Retention with an Effective Email CRM
November 7, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

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How Seniors Shop for Medicare

21 Jul, 2025

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12 Jun, 2025

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