How Mail and Digital work hand-in-hand to impact response — and sales.
January 15, 2019
Bill Spink Digital Direct Marketing, Direct Mail, Response Marketing
What “Works?” How Rigorous, Ongoing Testing Helps You Find Out
December 27, 2018
Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.
SOC 2® Compliance — How DMW Locks Your Data
December 17, 2018
Gary Brodbeck Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — especially PHI and PII — requiring 24/7 adherence to strict protocols. Here's how we make that a day-to-day r
6 Steps To “Sweat the Small Stuff” And See Big Direct Response Success
December 7, 2018
Traci Wasser Response Marketing, Trends and POV
Real-world marketing success often means rushing programs out the door. To help you make sure haste doesn't mean waste, here are 6 tips to ensure details do't bedevil your efforts.
10 Point Checklist for Your Medicare Plan’s Final AEP Push
November 27, 2018
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears...