Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps as possible. But too often we get in the way.
Justin Stauffer Digital Direct Marketing, Trends and POV
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?
Sarah Holder Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.